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Our Privacy Notice

This privacy notice applies to all personal information processing activities carried within the Dental Practice. Maia Dental is the data controller in respect of personal information that we process in connection with our business.


Our Data Protection Officer is Gemma Wilson and can be contacted by e-mail at

What information do we collect?

We may collect the following kinds of information about you:

  • Personal details such as your name, date of birth, gender, national insurance number, NHS number, address, telephone number, email address, occupation

  • Information about your dental and general health, including clinical records made by dentists and other dental professionals involved with your care and treatment

  • X-rays, clinical photographs, digital scans of your mouth and teeth, and study models

  • Medical and dental histories 

  • Treatment plans and consent 

  • Notes of conversations with you about your care

  • Correspondence from other health professionals or institutions involved in your care

  • Details of the fees we have charged, payments exemptions (NHS), the amounts you have paid and some payment details

  • Feedback and complaints  

  • CCTV images

  • Online profile and social media information and activity, based on your interaction with us and

  • Our websites, including for example Internet Protocol (IP) address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform. 

How we obtain information

  • You may give us information about you through the following:

  • Filling in forms at our practices or on our websites. 

  • Corresponding with us by phone, e-mail or otherwise.

  • Through the technology you use to access our services 

Information we receive from third parties - This includes information you provide when you visit our websites, for the purpose of booking an appointment with a dentist at Maia Dental, participate in discussion boards or other social media functions on our site.


How we use your information – the purpose?

We may use this information to:

  • To provide you with the dental care and treatment that you need, we require up-to-date and accurate information about you. 

  • We may contact you to conduct patient surveys or to find out if you are happy with the treatment you received for quality control purposes.

  • We will seek your preference for how we contact you about your dental care. Our usual methods are SMS, telephone, email or letter. 

  • We may use your information for our own analysis to understand the effectiveness of our marketing activities.

How we will keep your information safe? 

We employ administrative, electronic and physical security measures to ensure that the information that we collect about you is protected from access by unauthorised persons and protected against unlawful processing, accidental loss, destruction and damage. 

This includes:

  • Password protection

  • Locked cabinets/rooms

  • Virus protection

  • Secure servers 

  • Back-up facilities  

  • Secure cloud-based storage

 If you would like more information, please contact the Data Protection Officer


Exercising your right to withdraw consent

In certain limited circumstances, you have the right to withdraw your consent to the collection and use of your data.

This is not the same, however, as giving or withdrawing your consent to dental treatment.

This can be done by:

  • Call Maia Dental on: 0113 282 2238

  • Speak with a member of the dental team in person in practice, or

  • e-mail:

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